About

I started Un.plug because I was honestly worried about how much time we all spend plugged in. I kept noticing how easy it is to lose hours scrolling while real moments with friends and family pass right by.

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Un.plug is my way of pushing back on that. It’s a contemporary fashion brand built around intentional limits: one piece released each week, capped at 100 units or four weeks of availability. Instead of endless drops and constant hype, I wanted something slower, more focused, and easier to be intentional with.

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Every release is meant to be a small reminder to step away from the noise, move your body, and actually be present—whether that’s hanging out with people you care about, exploring your city, getting some fresh air, or finding simple ways to contribute in your own community. It’s about choosing real-life experiences more than indulging in the algorithm.